Dr M: Proton Plans Exports ‘Cos Foreigners Like Them (Srsly!)


Excerpts from Business Times 3 Mar 2010, with my snarks in between:

Proton eyes the world

GENEVA: Proton Holdings Bhd (5304) will shift its focus towards developing cars for the world market, a departure from its 25-year philosophy of serving mostly domestic buyers.

The bigger picture is to expand its exports as the Malaysian car market is considered small.

“Proton has been building cars to meet the needs of its customers in Malaysia and then trying to export them. This led to difficulties exporting Proton cars to foreign markets because our cars that are accepted here may not be accepted by markets like Europe (due to compliance differences),” former prime minister and Proton founder and adviser Tun Dr Mahathir Mohamad told a news conference here on Monday, ahead of the 80th Geneva Inter-national Motor Show.

Really? Only because of ‘compliance differences’?

Thaaaaaaaaaat’s not what these Mat Sallehs say, Dr.

  • Proton Satria-Neo – awful badge and ridiculous name make it a must-not-have for the youth it’s aimed at… the fact that it’s a Proton is still a seemingly insurmountable obstacle with regard to social status. The difficulty we foresee is that young people still aren’t going to buy it, but old people might be put off now too… It’s built with as much love and care as the rest of the range. By that I mean it feels like it’s been welded together out of old beer cans and recycled bottle caps.
  • Proton Savvy – this is an ugly, ugly car… With uneven and unfinished edges as well as plastic sharp enough to cut your skin.
  • The infamous Jeremy Clarkson on Proton Savvy –

Gotta love the snarkiness of the reviewers. They seek out cars just to savage their lousiness for the amusement of readers!

So if by ‘compliance differences’ Dr. M means ‘Proton cars did not comply with the non-suck standards of foreign buyers, I can totally concur.

Asked why Proton had waited for 25 years to refocus and restrategise, Dr Mahathir said: “We were not too ambitious at that time. We thought that for a small developing country, it was good enough that we could build a car from Malaysia. But later, we discovered that there was demand for our cars both in the US and the UK. People came to see us (to export our cars), but we had to make modifications to our cars first.

Modifications like ‘not sucking’?

Proton chairman Datuk Mohd Nadzmi Mohd Salleh said the small domestic car market makes it necessary for the company to look abroad to be able to reap economies of scale in production.

“Domestic sales of passenger cars are some 400,000 a year. This leaves us with no choice but to go abroad,” he said.

Blame rival Perodua for that one. Perodua beat Proton again in sales last year, despite the fact that…

ComatoseTigerMotiva

PROTON loses top spot to PERODUA, EPF ownership of shares and Billions poured into PROTON

NationalCarMotiva

70% tariff on imports and Wikipedia on Malaysia’s killer car tariffs, duties and taxes

Above from Malaysian Politics Motivational Posters

So do they really think that in a free market full of competition from car-makers who didn’t have the crutch of protectionism and massive bailouts, Proton will actually do better?

(For that matter, do they really think state-coddled and institution-pampered Malaysians stand an ice-cube’s chance in heck out there in the quota-less, merit-based world?)

Then again, maybe Dr. M expects to enlist the reality-altering expertise of James Cameron or something.

14 Responses to “Dr M: Proton Plans Exports ‘Cos Foreigners Like Them (Srsly!)”

  1. wakino Says:

    Jangan beli mobil PROTON, karena…
    Posted in the Indonesia Forum

    Jangan pernah beli mobil PROTON Malingsial, karena nilai jual setelah dipakai terus merosot 40% per tahun. Jauh sekali dibanding dengan produksi TOYOTA, SUZUKI atau MAZDA
    yang hanya 10% S/d 25%.( Info Otomotif*

    Kalo mau beli buat TAXI aja kaleee ya…itu mobil suruh nyareee duit….!
    Di Malingsia juga banyak dipakai buat TAXI.

    Gue engga pernah lihat ada orang indonesia yang pake mobil Proton di Jakarta…
    Kabarnya sih sparepart mesinnya kaga ada yang jual, jadi kalo rusak dibuang saja kelaut untuk rumah ikan….tuh !
    http://www.topix.com/forum/world/indonesia/TRIH683L4UJPSP50L

  2. sapa2 sajo Says:

    Tun M.

    Ok la kalau mahu export. Tapi jgn wat keja tipu melayau lagi ckp eksport ke UK la, ke Australia la. Memang la lu export ke sana, tapi brp byk volumenye? x berbaloi lgsg. selepas 10 tahun, masih jumlah volume export yg sama..

    ok skrg gua anggap lu dah insaf dan mahu berubah, so kalau btl2 Proton rasa dia boleh bersaing di arena global. so buktikan

    1) pastikan volume export wakili lebih 30% drpd pengeluaran Proton setahun utk 5 tahun pertama dan lebihi 50% untuk 5 tahun berikutnya.
    2) bukak pasaran Malaysia sebukak2 nya.. maksud gua rendahkan duti import kereta luar yg mencecah 300%.. kalau dah boleh turun dan Proton masih leh hidup, br lah gua percaya Proton ni btl2 sedia bersaing
    3) cuba Tun M lihat kedudukan Proton berbanding pengeluar lain di Singapura sedangkan Proton yg ada kelebihan negara jiran pun gagal tangkap market Singapura. Yer la negara jiran so sparepart bukan masalah. Sebab benar2nya mereka mampu dpt kereta lebih byk spesifikasi, lebih krg masalah pd harga jauh lbh rendah dan lebih kukuh jenamanya

  3. sapa2 sajo Says:

    actually

    Tun Mahathir ni hanya bisa kagumkan orang2 yang malas membaca dan berfikir. Sebab pe gua ckp mcm ni

    1) majoriti rakyat Malaysia anggap Proton sbg kereta murah. Fakta ini salah sama sekali jika spesifikasi Proton dibandingkan dengan kebanyakan pengeluar lain di dunia yg telah kukuh termasuk Jerman. Fakta sebenar BMW 5 Series lebih murah di Jerman berbanding Proton Perdana V6 di Malaysia. Mitsubishi Lancer lebih murah di Jepun berbanding Saga BLM. So fikir2 lah anda selama ini ditupi Tun M dan penyubahat2

    2) Proton teknologinya kedepan berbanding pesaing.
    yg ni lg lawak. Orang lain dah buat kereta hybrid sejak sekian lama dahulu. Bahkan China yang kita perlekehkan dah ada kenderaan hybrid sejak 2,3 tahun lepas lg. Siap ada kenderaan EV lagi ( electric vehicle ). Itu China, Korea, Jepun, USA, Eropah lg lah maju. Yg plg lawak nak hasilkan Turbo pun makan bertahun2 walhal pesaing kita tmsk yg usia krg 12 tahun dah ada variasi enjin dari 0.8 L hg 4.0 L enjin V8. Siap lulus Euro4 lg. Apapun gua akui handling, chasis, tuning Lotus antara terhebat di dunia. Kalau anda ada di Geneve, lebih byk kereta2 lain yg berinovasi tinggi. Orang dah x pandang dah tekno hybrid Proton ni. Sbb dah mcm ketinggalan. Tapi nasib baik la design Italdesign ni lawa. Gua minat gak design dia. Apapun good job sbb berani mencuba tp fakta harus diperbetul iaitu kita sebenarnya bukan di hadapan sebaliknya tertinggal jauh di belakang.

    3) majoriti Malaysia x tahu kereta2 import yg diaorang bangga terutama jenama T&H bg kereta bawah RM 100 k adalah kereta entry level jenama T& H yg di jepun sebenarnya dijual di bawah tag harga RM 25, 000. 00. Bila dtg ke Malaysia tb2 kereta murah ni jd kereta mahal dan org anggap kereta mewah sbb harganya mencecah lebih rm 80 ribu. So Proton amat berbangga jika mana2 produknya dpt bersaing dgn kereta ni walhal mereka buat2 x tahu yg nilai kereta2 ni hanyalah sama nilai ngan kancil di Jepun.

    4) bila ada rakyat menentang cukai yg terlampau tinggi. alasan cover malu ialah elakkan traffic jam, nak bg cukai meningkat untuk tlg org miskin. Pirahhh Tun M. Habis x cukup lg ke dgn duit minyak tu. Knp negara minyak lain boleh dpt kadar cukai yg baik utk kereta sbg contoh Brunei plg dekat diikuti Arab Saudi ( Camry baru lebih murah berbanding Proton Exora M line ) dll.

    LAIN2. LU PIKIRLAH SENDIRI

  4. kenya Says:

    Statik

  5. kenya Says:

    Masa depan & sekarang

  6. kenya Says:

    another big plan ahead to suck dry the account.. before close down.. haha

  7. sapa2 sajo Says:

    sowy tuan blog..
    gua memang btl2 sakit hati dgn dasar our G berkenaan tariff import ni. Tu lah gua lepas geram kat sini

    dan plg gua benci Tun M ni cakap x serupa bikin
    dia suh student kita bersaing scr adil ( perkenal metrirokasi ), tapi dia selaku penasihat Proton takut pulak nak bersaing scr adil di negara ni dgn memperkenalkan dasar cukai import yg tidak membebankan rakyat.

  8. put-on Says:

    GENEVA: Proton Holdings Bhd (5304) will shift its focus towards developing cars for the world market, a departure from its 25-year philosophy of serving mostly domestic buyers.
    ___________________________________
    That is another Mahathirism LIE. Proton has been “exporting” since it started producing but with dismal sales as no one has been interested other than as taxis in 3rd world countries.
    Btw: http://paultan.org/2010/03/03/how-does-the-proton-emas-hybrid-system-work/

  9. duck shoot Says:

    Tun Mahathir set up Proton so that the Malay will lose his fear of technology. It is now irrelevant, because its social purpose had given way to money. And it cannot be justified on that grounds. The death throes of Proton must be seen in that light. The Indian car firm Ambassador used the Morris Oxford for its model, and Premier cars the Fiat 1100, for more than 40 years, spawning a cottage industry of repairers throughout the country. but they hold ltheir own when foreign cars are brought into the country.

    That would not be with Proton, whose reason for existence went overboard when Tun Mahathir retired as prime minister. The is unfortunately true of all its industry. Proton could have been a force, an oditty in the world of automobile makers. Malaysia will lose out intially allowing cars in with reduced duties. But in the end, it would have held its ground. Not any more. Today when money rules, the relevance of Proton to national policy disappears, and with it out car policy. As Proton goes, so shall NEP and Malay Dominance.
    http://virtuallyinsanecancerian.blogspot.com/2006/05/mggpillaicom-umno-got-rid-off-tengku.html

  10. ducks Says:

    Tun Mahathir set up Proton so that the Malay will lose his fear of technology. It is now irrelevant, because its social purpose had given way to money. And it cannot be justified on that grounds. The death throes of Proton must be seen in that light. The Indian car firm Ambassador used the Morris Oxford for its model, and Premier cars the Fiat 1100, for more than 40 years, spawning a cottage industry of repairers throughout the country. but they hold ltheir own when foreign cars are brought into the country.

    That would not be with Proton, whose reason for existence went overboard when Tun Mahathir retired as prime minister. The is unfortunately true of all its industry. Proton could have been a force, an oditty in the world of automobile makers. Malaysia will lose out intially allowing cars in with reduced duties. But in the end, it would have held its ground. Not any more. Today when money rules, the relevance of Proton to national policy disappears, and with it out car policy. As Proton goes, so shall NEP and Malay Dominance.
    http://virtuallyinsanecancerian.blogspot.com/2006/05/mggpillaicom-umno-got-rid-off-tengku.html

  11. Simon Thong Says:

    Wow, praise indeed! My heartiest agreement. Take a bow, author of blog.

  12. simonthongwh on PROTON’S ELECTRIC CAR: VIDEO, PHOTOS, REPORTS… | simonthongwh Says:

    […] Dr M: Proton Plans Exports ‘Cos Foreigners Like Them (Srsly!) […]

  13. roy Says:

    HA..HA..HA… Padan muka….rakyat dah makin ramai celik. Cuma tinggal yang tak tau buka internet je yang duk angguk..angguk…dan angguk………….

  14. Scott Thong, Leading Malaysian Neocon | weehingthong Says:

    […] Dr M: Proton Plans Exports ‘Cos Foreigners Like Them (Srsly!) […]

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